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Step 3 - Business Details
This captures some key facts about your business
or idea.
Company Name - If you don't have a name
for your company yet then just add a suitable but eye catching description i.e.
Biotech company with cancer cure.
Your position in the company - Describe
where you fit into the company i.e. owner, managing director, CEO, CTO,
director.
City - Tell us in which city or town your
business will be based.
Business sector - Try to identify the
business sector that best fits your business.
Business location - Select the county in
which the business will be located. We use this to help match local investors to
your business.
Step 4 - Business Summary
The business summary is your chance to give a
short but punchy summary of your business idea, this appears in the profile
overviews so is very important. The better the summary the more profile views
you will receive and therefore increasing your chance of finding investment. Try
and sell it to the investor, give them a short overview of the type of business
then explain your unique selling point. This needs to be done in 300 characters
so requires some thought, but don't forget you can edit your profile at
any time.
Here is an example of a business summary "Retail
e-shop selling all things renewable power related such as solar panels & micro
wind generation, . Aimed at the home consumer market. Uniquely allows the
customer to track carbon footprint via the website before and after
installation."
Step 5 - Business Background
The business background is where you explain your
business concept in more detail. You should try to cover the following in brief:
Business idea - add more detail to the
summary. Explain clearly what the idea is and how it will work, don't assume any
knowledge on behalf of the reader. But do keep it simple, if your write it as if
explaining it to a 10 year old that should be at the correct level.
Market - Try to give an investor an idea
of the size of your target market. So lets say its an on-line florist your
research may have found that 7,000 people purchase flowers on-line each day or
that the on-line market is worth 1 million a year. If there is about to be a
chance in the market that you are aware of highlight this, for example a change
in legislation.
Management Team - If you have a plan or
know who will be involved then just summarise that very quickly. For example
"Management team consists of myself with 10 years experience in the industry and
my fellow director who has been the financial director of an SME for the last 15
years"
Finance - Provide high level sales figures
for the 1st year and if you know net profit figures provide these as well. For
example "We are projected to turnover £100,000 in year 1 with a net profit of
£22,000.
All this needs to be fitted inside 3000
characters. You can't fit everything in and you don't need to because there is
plenty more detail provided with your enhanced profile, just get the key facts.
You are trying to give the investor enough to gain their interest.
Step 6 - Type of investment
This section allows you to let the investor know
what type of investment you are looking for. Remember investment is not just of
money it can be of time as well in the form of mentoring or partnership.
Financial investment - If you are looking
for financial investment for your business then you should select yes for this
option. This covers both equity funding and loan funding, you decide which you
are looking for in the next step.
A business mentor - If your business is
looking for a mentor, someone to bring you experience, someone who can open
doors then select yes for this option.
A business partner - If you are looking
for a partner who brings specific skills to your business you should select yes
for this option. For example you may be looking for a financial director or
marketing director.
More detail - explain below
Explain in this box exactly what you are looking
for with your above selections. So if you are looking for a business mentor or
business partner then detail what you need and how they would fit into your
business. This is your chance to sell your business to potential mentors or
business partners.
Step 7 - Financial information
If you have selected financial investment in step
6 then you should complete this section to explain in more detail what sort of
financial investment you are looking for and how that investment will be used.
Loan - You are looking for a loan that you
will pay back. This would typically be for £25,000 or less.
Equity - You are looking to swap a
financial investment for
private equity in your company.
Equity & loan - You are looking for a
combination of the above. So you may look to loan the first 25k of investment
and the rest will be for equity.
Financial investment overview (detail how the
money will be used)
Give as much details as
you can about how the investment will be used. This section is key so investors
can see that you have thought through the figure you have asked for and you know
how you will spend the money.
Step 8 - Update
profile
Read back over your profile and if you are happy click the update profile
button. Your profile is now live for investors to view.
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